By Pamela Gold
As with many decisions we make in our lives in the 21st century, beginning the process of searching for the ideal franchise opportunity can be successfully done on a computer from the comfort and convenience of your home. In fact, if you prepare yourself wisely and visit reputable websites, you can narrow down [...]
The first step in franchising a business is to make the decision to franchise. That involves two key questions:
1. Is this business franchisable?
2. Is franchising the right strategy?
These questions can only be answered after evaluating your business and determining how franchising fits with your specific goals and objectives.
If the decision to franchise is made, a [...]
By Michael H. Seid
For those of us experienced in franchising, we are often amazed when companies considering the establishment of a new franchise system, even large, well established, international companies, begin the process at the end – the development of the legal agreements. Presented with a lengthy questionnaire by their legal counsel, they are asked [...]
By Mark C. Siebert
Every year, like clockwork, books and magazines will publish their franchise rankings. We’ve all seen the listings. And like Spring follows Winter, the franchisors who make these rankings will tout their position and reprint the articles that called them the best franchise in their category. Case closed. Stop your research and fill [...]
Expert tips for developing your franchise’s national expansion plan
By Mark C. Siebert
When a company first decides to franchise, they’ll rapidly learn that this decision is only the first in a series of decisions that’ll ultimately affect their success or failure as a franchisor. Even before getting to the crucial issues of fee determination, the questions [...]
By Michael H. Seid
INTRODUCTION
Fees, their determination and management, in a franchise system represent an inherent weakness to the franchising strategy.
The business of the Franchisor is inelastic.
All businesses continually make permanent or temporary adjustments to the selling price they charge to their customers. They alter their products, merchandising [...]
by Mark C. Siebert
Of all the tasks that befall the new franchisor, perhaps none is as important as the role of training. If the brand is the heart of any great franchise, training is the physical conditioning that keeps that heart beating strongly and consistently.
And just like keeping your heart in shape, training is something [...]
By Mark C. Siebert
Have a better mousetrap and scared to death that the world actually is beating a path to your door? People walking through your operation with notepads and cameras? Trouble sleeping at night wondering who will knock off your operation first? Certain that yours is the next Ray Kroc story, if only you [...]
By Pamela Gold
Where Should You Start?
First, you need to learn about yourself and your needs and goals. Once you’ve discovered this information about yourself, learn as much about the franchise industry and the various types of businesses you can buy. When you have a thorough understanding of how the franchise industry works, you can begin [...]
By Pamela Gold
I was laid off during the recession in the early 90’s. I job-hunted in an extremely tight job market, and decided I didn’t want to start over. I looked into franchising because the benefits outweighed doing a start-up business. I purchased my FASTSIGNS store in 1996 and have enjoyed owning my own business. [...]
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